
The "New" Cowboy Way
A One-of-a-Kind "Multi-Brand" Boutique
Opening in Benson, AZ in October 2025
Introducing The Cowboy Way. Where quality meets tradition and every product reflect the enduring spirit of the West. Explore our curated selection of authentic Western gifts, rugged ranch-style apparel made for work and wear, and the finest local beef—delivered straight from our pastures to your plate. Whether you're gearing up for the ranch, searching for timeless Western fashion, hunting for a unique gift, or craving the bold flavor of locally sourced meat, The Cowboy Way honors the spirit of the frontier with every offering.
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​The Cowboy Way brings together a collection of the finest Western brands, all under one roof—where quality and tradition ride side by side. Our featured vendors include:
• Rafter M Meats
• Mescal Ranchwear Boutique
• Branded Denim Apparel
• Fenoglio Boots
• Wild Horse Creek Jewelry
• And cinematic swag from the Mescal Movie Set
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Whether you're a longtime lover of Western tradition or a curious traveler chasing adventure, The Cowboy Way invites you to visit where Western history rides again — stitched into every shirt, echoed in every handcrafted gift, and sealed into every cut of beef.
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The Cowboy Way will open in the heart of Benson, AZ. Benson's small-town, rustic charm is deep-rooted in Old West history stemming from its railroad days and proximity to iconic historical towns such as Tombstone, Willcox, and Bisbee. The store will attract Benson locals and visitors seeking authentic products that represent western culture.
Please join us this October in Benson as we open doors to the next chapter of Western heritage!